The Sugar Story


Why & How We Become Addicted to Sugar



It's understandable that there would be a fair amount of confusion over just how and why sugar addiction occurs. Some might even deny that such a thing exists.

Yet, recent developments in neuroendocrinology support the idea that sugar may well be a powerful "gateway drug", setting the stage for other forms of addiction in later life.

This fifteen minute video examines the evolutionary roots of our lusting after the sweet taste, and summarizes the results of research pointing to two different mechanisms by which sugar might be hooking us: the dopamine and serotonin pathways. We also take a very brief and colorful look at the neuroanatomy of depression, and how overindulgence in refined carbohydrates might drive anxiety and depression in vulnerable individuals.

The video may take 15-60 seconds to load, depending upon the speed of your connection.